If we talk about denim, Italian manufacturing or fashion history, then Wampum needs to be named. We are talking about a brand that has been sold stores for 50 years. A success story that starts from fabric, denim, the leitmotif of styling and production, which will always characterize Wampum dna and all the other lines that will join the main production. Wampum was born in the 1960s, growing both in terms of distribution throughout the country, and in terms of knowledge and perception thanks to the advertising investments planned through the years offline and online.